Are blogs peaking?

by Dr. Janet Johnson on February 26, 2006

The Washington Post reports blogs might be peaking. 

30 million blogs and counting…
By Frank Ahrens

It’s remarkable to think that technology adoption is moving so fast that Web logs — the earliest U.S. reference to “blog” that I can find was in a 2000 CNN technology report, showing its relative youth — could already be thought of as maturing. But that is a maxim of technology: As we get more accustomed to interfacing with tech, each new gizmo — be it a TiVo, an iPod or a blog — has a faster “uptake,” or acceptance into society, than what came before. For example, DVD players hit the 20 million mark in sales in one-third the time it took VCR players to reach the same penetration.

Part of the blog drag could be a function of age — bloggers and blog readers came of age with the Internet, and there are only so many young people out there. A recent Pew Internet & American Life Project study showed that 19 percent of teenagers and 20 percent of young adults are likely to start a blog — the highest numbers of any age group. Only 9 percent of Gen-Xers are likely to start blogs, the same percentage as 51-to-59-year-olds.

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