Cancer Society Focuses Its Ads on the Uninsured – New York Times

The NY Times is reporting that Cancer Society will concentrate on insurance coverage during their advertising campaign. 

Cancer Society Focuses Its Ads on the Uninsured – New York Times

In a stark departure from past practice, the American Cancer Society plans to devote its entire $15 million advertising budget this year not to smoking cessation or colorectal screening but to the consequences of inadequate health coverage.

The campaign was born of the group’s frustration that cancer rates are not dropping as rapidly as hoped, and of recent research linking a lack of insurance to delays in detecting malignancies.

Though the advertisements are nonpartisan and pointedly avoid specific prescriptions, they are intended to intensify the political focus on an issue that is already receiving considerable attention from presidential candidates in both parties.