Archive for the ‘Marketing’ Category
Web Ads Targets… off Target?
NYTimes.com reports that Ad Industry is becoming sensitive to our needs. Why do I find that HIGHLY unlikely?
Ad Industry Bans Targeting People With Cancer; Ads to Widows and Orphans Allowed
If you’ve got AIDS, cancer or erectile dysfunction a group of big advertising networks are going to promise not to remember that you read sites about those topics and remind you (or others using your computer) of your condition with ads for related drugs as you surf the net.
But if you have Parkinson’s disease, congestive heart failure or warts, the ad companies have decided it may well be acceptable to keep track of your interest in medical subjects and fill your browser with ads for helpful products from pharmaceutical companies.
Advertising to people who are dead may also be acceptable, the group said.
Over 50 crowd ignored
Wired magazine reports that the over 50 crowd is ignored.
Rise of the Silver Surfers: The Over-50 Social Media Opportunity
UK regulatory agency Ofcom released a report today that sheds more light on a market niche that is consistently ignored by Silicon Valley: The over-50 crowd. The report states, “‘Silver surfers’ also account for an increasing amount of internet use with nearly 30 percent of total time spent on the internet accounted for by over-50s …”
Southwest Airlines Blogs
A new way to connect with customers, start a blog!
Southwest Airlines blog takes off
DALLAS Southwest Airlines has joined the world of bloggers, launching its own online diary in which employees will write about their jobs and the travel industry.
One of the first entries on the blog this week was a marketing executive musing that many people think Southwest only carries vacationers and not business travelers.
Southwest officials say the blog will be a good way to connect with customers.
