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Web Ads Targets… off Target?

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NYTimes.com reports that Ad Industry is becoming sensitive to our needs. Why do I find that HIGHLY unlikely?

Ad Industry Bans Targeting People With Cancer; Ads to Widows and Orphans Allowed

If you’ve got AIDS, cancer or erectile dysfunction a group of big advertising networks are going to promise not to remember that you read sites about those topics and remind you (or others using your computer) of your condition with ads for related drugs as you surf the net.

But if you have Parkinson’s disease, congestive heart failure or warts, the ad companies have decided it may well be acceptable to keep track of your interest in medical subjects and fill your browser with ads for helpful products from pharmaceutical companies.

Advertising to people who are dead may also be acceptable, the group said.

Written by Janet Johnson

April 11th, 2008 at 7:23 pm