Dial up Bono
Concerts are now becoming interactive! I think this is really cool how U2 communicated with each and every person at a concert.
Acts, audience connect via text messaging
SAN FRANCISCO (Billboard) - About an hour into a typical show on U2’s Vertigo tour, Bono tells the crowd to hold up their mobile phones, in what has become the modern-day equivalent of flicking on a lighter. Instantly, thousands of blue-tinted screens illuminate the darkness as he marvels at the spectacle.
“Is that a 21st-century moment or what?” Bono asks.
Soon the video screen atop the stage flashes a five-digit number above the word “UNITE.”
“Time to do a magic trick,” he says. “These little devices — these cell phones — they can do all sorts of things.”
Then the band launches into the song “One,” and Bono encourages the audience to use their phones to send a text message (also known as an SMS) to the one.org Web site, a sort of digital petition voicing support for poverty relief in Africa. Later, during the encore, the names of all who did so are scrolled on the same screen, and each receive a message of thanks from Bono on their phones.
