Is Social Networking–Working?
42% say they don’t know what Social Networking means…
Across the 17 global markets surveyed, 42% of people know what online social networking is, says Synovate. The Dutch were most likely to know the term with 89% answering ‘yes’, followed by Japan at 71% and Americans with 70% answering in the affirmative. 26% across the markets surveyed are members of social networking sites. This peaked with the Netherlands at 49%, United Arab Emirates (UAE) at 46%, Canada at 44% and the US at 40% (though keep in mind that’s 40% of a huge population).
