Over 50 crowd ignored
Wired magazine reports that the over 50 crowd is ignored.
Rise of the Silver Surfers: The Over-50 Social Media Opportunity
UK regulatory agency Ofcom released a report today that sheds more light on a market niche that is consistently ignored by Silicon Valley: The over-50 crowd. The report states, “‘Silver surfers’ also account for an increasing amount of internet use with nearly 30 percent of total time spent on the internet accounted for by over-50s …”
